toddler rescuing brother

Just like the newspaper, magazines, and other printed works, black and white instruction manuals are about to bite the dust. Not only is this a result of consumer preference but also an effect of safety concerns that a simple instruction manual just cannot address. How many times have you purchased a piece of furniture, pulled out all the pieces and just thrown aside the sheets of instruction that came with it? Left to guess on the proper assembly but also likely leaving out critical steps and functions checks to make sure the pieces are correctly put together. A mutually beneficial option for companies to start taking advantage of is to create an assembly, setup and/or installation video.

Every year there are tens of thousands of people injured by furniture that is not properly assembled and/or secured. Since 2000, there have been an average of 40 fatalities a year caused by furniture falling on a person, a majority being children under the age of 14. With each case the blame can be pointed in all directions, but as a company who manufactures, distributes, or sells furniture there are ways to limit the liability.

By using an instructional video to properly show exactly how pieces need to be assembled and secured, you can almost completely eliminate human error. Current complicated black and white instruction manuals leave room for users to guess and make it easy to skip certain steps, lose pages, or just not understand what the illustration is trying to demonstrate. With video instructions the consumer knows exactly what pieces go together with the exact type of hardware and precisely know to secure it to a wall, to the ground, or any other stable structure. It provides the opportunity for a customer to visualize the content in a dynamic way and see the steps before they are completed for themselves.